This advertisement is super effective. The tone is similar
to an action movie. It uses amazing lightning effects and intense music to
catch the viewers’ attention. The narrator speaks with the confidence of a man
who has survived in the wilderness and fought off many packs of wolves and at least
fifteen sasquatches. Any skepticism about the knife is quickly dismissed as the
first thing you see is a tree getting stabbed. I have no idea what 420
molecular steel is but it sounds pretty extreme. The perks of the knife alone seem too good to
be true. Before you can get over how amazing the knife is the grizzled narrator
lets you know it has a compass built in to the handle, so you will never be
lost as long as you keep this beast at your side. At this point the viewer is
probably putting a loan out against their home so they can afford this monster;
the narrator seems to sense this and quickly lets you know that it is only ten
dollars.
The message this commercial is trying to get across is more
of a question. ”do you want to survive?” This should appeal to the majority of people. It takes great pains to show you all
the ways this knife can help you pick a fight with nature, and come out the
other side with air in your lungs. The reaction expected was for every human
that has a desire to keep on living to pick up their phone and order several
dozen of these knives, insuring the future of mankind.
This was effective at getting the point across to me about how valuable this knife would be if I were out in the wilderness. The narrator was quite dramatic in expressing the cost and all the great features the knife has.
ReplyDeleteCarson, I think you picked a good example, of a effective commercial for yourself. Since I know you were military and a paintball enthusiast, I can see how you would be sold on it. The only thing this commercial made me question was the quality of the knife, why were they giving so much extra away? The survival equipment in it, a sheath, sharpening blade, and the extra pocket knife seems to good to be true. I have to keep in mind this is from the 80's so there is a possibility this was a standard back then.
ReplyDeleteGood job Carson. I enjoyed your analysis of the commercial. Like all good commercials, it gets our mind working and thinking about how can I survive without this item. In this case the survival question is a little more literal. Good point on the not knowing what 420 molecular steel is, but like you said it must be extreme. I wonder how many times in commercials things like that are tossed around, where we have no idea what it is, but the advertiser makes it so we must have it. Also, great catch on the question, "do you want to survive?" Way to play on our most basic human emotion. Yes of course, we want to survive, so we better spend the $10 for our survival.
ReplyDeleteThis is an interesting example. The commercial catches you straight away and makes you believe you must have this knife! If I was one to go camping, fishing, hunting, or any activity along these lines, I would have had a hard time resisting. The dramatic tone the narrator uses is very effective in portraying that this is something you need for those types of activities. Great job.
ReplyDeleteAngie
Carson,
ReplyDeleteYou're right - it does make everyone feel like they absolutely have to have this knife! Even me - an old lady who never goes camping, fishing or hunting anymore! Great job.
Debbie
I like the playful way that you tell us about how much you need this knife according to the video. Just the simple jokes about needing to take out a home loan. I also agree that this video is appealing to the logical sense in some people because of the fact that they themselves do not have a knife and need one.... as long as they don't have to win the lottery to buy it.
ReplyDeleteI liked the way your description of what the commercial was about, matched the commercial itself, except yours version way funnier. Your tone was in line with what the advertisers wanted to convey. I feel you did a great job.
ReplyDelete